Electrical industry market development status of electrical industry market demand analysis

Electric appliances generally refers to all electrical appliances, from a professional point of view, mainly refers to the electrical devices, equipment and components used to switch on and off the circuit, transform the circuit parameters, in order to achieve the control, regulation, switching, detection and protection of the circuit or electrical equipment; From the point of view of ordinary people, it mainly refers to some commonly used household electrical equipment to provide convenience for life, such as television, air conditioning, refrigerator, washing machine, all kinds of small appliances and so on.

Current situation of market development of electrical appliance industry

With the joining of the WTO, the challenge of low voltage electrical apparatus was bigger in our country in the 21st century, in order to speed up the development of low voltage electrical apparatus in our country, to adapt to new situation, analyzing the domestic and foreign development trend of low voltage electrical apparatus in time, understanding and grasping the current new technology of low voltage electrical apparatus has important meaning.

Due to the development of urban power grid, the capacity of distribution transformer increases, and the requirements of high performance and miniaturization of low-voltage switchgear are put forward. In order to improve the breaking ability of low-voltage switchgear, foreign companies have put forward some new arc extinguishing systems and current limiting technologies.

At present, low voltage appliances are widely used in the structure design of modularization, combination, modulus and parts. Modularization is a simple process of electrical manufacturing. Through the combination of different modules and building blocks, electrical appliances can obtain different additional functions. The combination of different functions of electrical appliances together, is conducive to the compact structure of electrical appliances, reduce the required variety of components in the line, and make the protection characteristics of a good match.

According to data from Owei Cloud Network, the retail sales of clean appliances market in January-November 2021 was 27.8 billion yuan, up 30.7 percent year-on-year. During Double 11, the overall sales volume of cleaning appliances was 5.53 billion yuan, with a year-on-year growth of 35.7%. Among the sub-categories, the floor washing machine increased by 166% year on year, and the floor cleaning robot increased by 45% year on year. The self-cleaning and floor cleaning robot accounted for 75% of the overall floor cleaning robot. The clean electric appliance industry as a whole tends to be on a steady rise. Emerging products often occupy the hot spot of consumption, and the demand of users for washing ground should not be underestimated.

At the beginning of the outbreak of the epidemic, the domestic consumer market for clean appliances was weak, and then with the control of the epidemic and the gradual recovery of the economy, the market heat also increased.

Market demand analysis of electrical appliance industry

The COVID-19 pandemic has changed the way people consume and accelerated the pace of transformation in industries and corporate channels. By deepening cooperation with channel platforms, home appliance enterprises are constantly exploring channel innovation, model innovation and channel digital transformation. Manufacturers and channels actively carry out new marketing methods such as online live streaming and community group buying, and explore the transformation of new retail through precise online drainage and offline promotion, so as to further empower the integration of online and offline.

According to data from the National Household Appliance Industry Information Center, in the first quarter of 2021, among all channel forms, Suning Tesco gained 22.1% market share by relying on its online and offline full scene coverage mode; Jd.com and Tmall took 16.9 percent and 11.0 percent respectively; Gome captured 5.7 per cent of the market.

Exports in the first quarter of 2021 continued the strong growth seen in the second half of 2020, as overseas home anti-epidemic lifestyles continued to drive demand for most products such as refrigeration, small kitchen appliances and air purification. From January to March 2021, China exported $27.49 billion of household electrical products, up 67.6% compared with the same period last year; The volume of exports in the first quarter of 2021 was much higher than the historical level of the same period.

In addition, household electrical appliances quality testing industry as an important part of the appliance market in China, it is not only a new industry, will also directly affect the vital interests of people, and are influenced by the policy in our country, in the early stages of development, affected by the administrative guidance is deeper, so, must attach importance to in the process of investing risk brought by the policy.

How to deal with the stock and incremental market, we use electrical brands to focus on differentiated categories, new strange products in the market segment to accelerate the growth. For example, during the Double 11 Festival in 2021, JD home appliance data showed that the transaction volume of entertainment TV, zone washing machine and floor washing machine products increased more than 5 times year-on-year; The transaction volume of heating water purifier increased by more than 6 times. The turnover of fresh air conditioning exceeded that of last year; Household appliances hedging transaction volume year-on-year growth of 7.5 times and so on. Compared with traditional household appliances, these products are more focused on characteristics, which can meet the needs of different people for personalized household appliances such as health, time-saving and complete sets