Analysis of Online Sales Scale and Competitive Pattern of Air Fryers in China in the first quarter of 2022 (Figure)

         Air fryer is a kind of machine that can use air to "fry". It mainly uses air to replace the hot oil in the frying pan, so that the food becomes cooked. The hot air also blows moisture away from the surface of the food, giving it a nearly fried effect.

Amount of transaction

        Air fryers are one of the representatives of emerging categories with better growth in the domestic market in recent years. In 2020, affected by the epidemic, China's air fryers market saw a significant growth, with the online sales volume (Tmall, Jingdong and Suning) reaching 3.5 billion yuan, with a year-on-year growth rate as high as 343%. In 2021, offline catering scene recovered and superimposed high base pressure, the growth rate of air fryers slowed down, and the annual online sales increased by 33%. In the first quarter of 2022, the sales volume of air fryers was 1.57 billion yuan, ranking the second in the category of kitchen appliances, only second to rice cookers.

• Data source: Zhongshang Industrial Research Institute

• The competitive landscape

•         There is room for further improvement in market concentration of air fryers. In 2021, the online market sales of air fryers CR3 and CR5 are 48% and 66% respectively, which are at a relatively low level among typical kitchen appliances. The online sales of Subor, Joyang and Midea accounted for 16.5%, 16.4% and 15.1% respectively, with a total share of 48%.

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• Data source: Tao Data, Zhongshang Industrial Research Institute